About The Fazendin Portfolio’s African Adventure Blog…
Thanks for joining us! There is so much cool information out there today, both online and offline, as well as great travelers tales, about travel to Africa. This blog is to share that information with you… if you are a traveler, travel agent, tour operator, or whatever, this is a blog for the African travel enthusiast.
About The Fazendin Portfolio, providing destination and travel industry marketing services…
The Fazendin Portfolio provides representation services including marketing, sales and public relations consulting to African travel companies. We currently represent a collection of classic African travel products, including Heritage Hotels (Kenya), Express Travel Group (East Africa), Alfajiri Villas and Galdessa Camp (Kenya), Dinknesh (Ethiopia), Mbali Mbali Camps and Lodges (Tanzania), Choroa Luxury Safaris (Tanzania) and Ulendo Safaris (Malawi and Zambia). These companies incorporate some of the very best, most special travel experiences one can have in Africa today.
Are you an African travel company looking to increase sales from the North American market? Please contact us to learn more about our marketing philosophy. The way we look at it, anyone good can generate sales, but we strive to generate a strong and positive brand image that will endure inevitable market fluctuations and last through time. Only The Fazendin Portfolio will provide you with the industry experience, the access to key industry players and the power of not only in-market representation but integrated marketing support to increase yield from this important market.
Travel is truly a passion and a way of life for our founder and President Sarah Fazendin. After a successful career in advertising, she managed all marketing and representation activity in North America for the Kenya Tourist Board. Despite significant market challenges, Sarah led Kenya to a North American market rebound with year-on-year growth at nearly 50% in 2004 and 2005. With this impressive record, she developed key relationships and great respect in the travel and tourism industry.
Since founding The Fazendin Portfolio in 2006, Sarah has worked tirelessly to generate critical, long-term relationships with top travel agents, tour operators and members of the media for the company’s clients. She values efficiency and sincerity in business and strives to open as many doors as possible for her African partners while implementing cost-effective, results-oriented integrated marketing programs on their behalf.
Active in her community, Sarah is president of the Rocky Mountain Association for the Promotion of Travel to Africa (APTA) chapter and is further dedicated to her profession as a member of the Adventure Travel Trade Association (ATTA), the International EcoTourism Society (TIES) and the Public Relations Society of America (PRSA). Sarah is a guest lecturer for the Hospitality, Meeting and Travel Administration undergraduate program at Metropolitan State College of Denver and sits on their Curriculum Advisory Board.
Sarah promotes the idea that travel fosters global understanding as well as personal growth, and strives to bring the power of African travel to the American market.
